5 Steps to batch your content like a pro

Pssst! Important Note ⚠️  Before we get to the “thick of it” of how to batch your content, go take a peek at last week’s blog about content pillars.  

These will be SUPER important for what I’m about to show you today: my 5-step process to batch your content like an ultimate pro!

Do you feel super overwhelmed by all the content you must make to stay “relevant”? 

Blog content, social media content, email content, video content, content, content – GOODNIGHT! 😓

It can feel like you’re on a never-ending merry-go-round of content creation. 

Oftentimes, you’re left asking yourself, “How am heck am I ACTUALLY going to get all this content done?!”

Don’t worry..I’ll show you 😉

Let’s get into my 5-step content batching formula that saves me SO much time each and every single month. 

Map Out Your Pillars For Each Day

Remember those content pillars we decided on last week? Those will be where we will start. 

One pillar is for each day of the week, Monday to Friday. This is a key step to having a theme for each day of the week that will be repeatable all month.

For a little inspo, this is an example that can work for almost anyone and business. 

Mondays: Education

Tuesdays: Inspirational/ Motivational

Wednesdays: Promo Posts

Thursdays: Industry News

Fridays: Personal & Entertainment Content

With this strategy, you only need to think of 4-5 ideas for each pillar, and you have nearly a whole month of content ready to go!

Round-Up Your Ideas

Now is the fun part – brainstorming! You’ll want to write four to five content ideas that align with each pillar. This will fill up your week days, providing 25 – 30 different topics for the ENTIRE month. 

As you go through this process, you will write down your content pillar; then, you will write down your content ideas for each. 

In the beginning, it may seem daunting and difficult. You may think, “How in the HELL am I going to come up with these MANY topics?” 

Dory said it best! Just keep swimming (well, writing in this case). ✍🏼

Pretty soon, you’ll get into a flow, and all of a sudden, the ideas will start pouring out of you( your cup shall runneth over in ideas). 

THIS is the power of batching! 

The batching process trains your mind to only focus on one task at a time and to only move on to the next step once your first task is complete. 

For some of us, this is the hardest task (if you know, you know).

It’s the ULTIMATE productivity tool 💥

Pick Your Content Format

Now you have 4 – 5 ideas for each pillar, corresponding to each day of the week. You should have 25-30 different ideas for the month.

With all those fantabulous ideas, you can now decide the content format for each. What platform will they go on? Are they great for an Instagram story, LinkedIn post, a TikTok, an email newsletter..etc.?

If it seems like too much to create an entire month in advance, don’t stress! Do a week at a time. That way, you only need to develop five different content ideas in five different formats. 

Start there, and work your way up to batching the entire month!

Design Your Action Plan

Let’s get down to business! 💪🏼 

Look at each of the platforms and content mediums you’ve picked, and start planning exactly how you’ll tackle each content type. 

For example, you have four reels/TikTok’s to create this month. Then, you can sit down and record all that video content at once (just swap your top). 

Next, you have 10 Instagram posts to make. So you can now plan the outfits, places, or items you will need for the photos for these posts…or find/create graphics using Canva or your graphic design tool of choice. 

🔥Spicy Tip🔥

One of my FAVORITE batching strategies is to hire a professional brand photographer. You can get dozens of high-quality shots in your content in just a few hours. This way, you can have beautiful, branded photos to use for months on end!

Showtime

Now’s the time for action and execution. 💥

Once we’ve got our game plan down pat, map out all of your content into a gorgeous content calendar or database. My FAVE tool for content planning is Notion (friends, it’s like Google Sheets+AirTable+Google Docs on steroids x10!!). 

But, if you’d rather skip that step and go straight to plugging in your content into a scheduler, by all means, go ahead! I couldn’t live without Later+ CoSchedule.

Whatever you do, just make sure you have a place to keep all your visual assets and keep track of your hard work!

Now that you’ve mapped everything out, you can begin to find the holes you need to fill. Maybe you’ve got an Instagram caption written, but you still need to create a graphic or find a stock photo. Maybe you’ve filmed your Reel, but you still need to find a trending sound. Take some time to look over everything and fill in the gaps.

RELAX! You do not need to do this all in one day; you just need a game plan! 

For example – you could set aside one day for video content, the next day to create thumbnails for Youtube, and the next up is caption writing. 

It is about training and teaching your brain to think in blocks of time and then making sure you buckle down and focus!

The good news is – this gets WAY easier over time. Just like with anything new, you start in life

Maybe you are like me with a teeny bit of ✨Type A, Get-ish done Capricorn✨ energy, and you get that full month done in advance. 

Or maybe one week at a time will work for you. 

All I know is that having it done ahead of time will save you so much time, make you feel much more in control, and help you feel WAY better when you go to post every day. 

Need a visual on all this?! 

Check out my free downloadable Content Pillars Workbook and Ultimate Social Media Content Calendar. 

 

Peace out and Happy batching, friends! 👋🏻👋🏻👋🏻