By: Soraya Janae
With all of the crazy trends lately revolving around eyebrows, Benefit has up’d their game in the eyebrow department by launching their new brow collection.
I had the opportunity to get my hands on a few of new these products and give them a test drive. As we all know Benefit is no stranger to the land of eyebrows, but with all of the craze surrounding around brows, Benefit had begun to be the odd man out.
But watch out Anastasia, Smashbox, and friends, Benefit is back and better than ever!
The collection features 6 new products while revamping a few of their cult-favorite items including Gimme Brow and Brow Zings. The new items are Ka- Brow, Browvo! Conditioning Primer, High Brow Glow, Precisely, My Brow Pencil, Goof Proof Brow Pencil, Ready, Set, Brow! and 3D Browtones.
What I love about the collection is that it caters to every type of brow and every type of person. Also, the line features 6 different shades to suit all skin tones and hair colors. I had the privilege to try the Gimme Brow, Ka- Brow and the Goof Proof Brow Pencil.
Let us take a moment for this packaging … the cheeky brand has left the girly, unicorn land and has transported us the future with its chic silver packaging and sleek structuring to each product.
I actually already own the Gimme Brow and absolutely love it, but I did notice that with the new formulation it has a thinner consistency to allow for you to have control in the amount of thickness you wish to add to your brows. The Gimme Brow is perfect alone or used to set your brows in place.
The Ka- Brow is a waterproof, gel- formulated brow pomade perfect for the summer time, that comes with a slim angled brush (which is full sized) worked into the packaging. Snaps for you Benefit, because this item is perfect for travel and on the go. A little goes a long way when using this product and it is easily buildable for our girl who loves a thick, natural looking brow.
My favorite item that I have tried from this line so far is most definitely the Goof Proof Brow Pencil. This cream to powder, the pigmented pencil is perfect for on the go sculpting and filling in your brows. This pencil is double ended with a spoolie on the end to help distribute product and tame your brows.
The difference between the Goof Proof Brow Pencil and Precisely, My Brow Pencil is that the Goof Proof shape of the applicator is in a triangular shape while the Precisely, My Brow features the micro-tip which is seen with most brow pencils. I prefer the triangle tip because the wide side allows for darkening and creating depth while the slim tip allows for slim hair-like strokes.
Overall, I am extremely impressed with what I have tried so far from this new collection and I cannot wait till July for the whole line to launch. Great job, Benefit… and would I really expect any less.